I am a creator at the core, strategic thinking combined with human insights. Nowadays, often called design thinking.

My work is to create change. The basics are to listen, think, talk and create. With that, I try to change the perception of what is possible, for others and for myself. Most often I work in the intersection between brand, technology, organization and business connecting the dots between now and tomorrow.

With a keen eye for human behaviors and with focus on the why in every part on the way forward I help brands, and the people within, transform into new shapes.


Digital Marketing & Communication, Brand & Design, Culture & Change, Product & Service Design


SAS, Volvo Cars, Sigma, Volvo Trucks, Stena Recycling, Göteborgs Energi, Volvo AB, Västtrafik, Elektron Music Machines, Essity, SCA, BillerudKorsnäs


A middle-aged father from Sweden. Music is key.


Ovanbeck Records is an independent music company. We started out in 2002 as a platform to create, play, and produce music. We have an eclectic mostly electronic taste in music. Online sales of music since 2003. Itunes contract since 2006. First livestream online concert 2008 using beta Bambuser technology. Distribution to over 60+ music services globally.

Le Truc is an arts & craft shop that sells bespoke and renovated furniture.

Weekly Noise is a site for makers of fine samples for pleasure.


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