Independent strategist, creator, and designer. Based in Sweden. The west coast.
WORK
I am a strategist and a creator at the core, focusing on lateral thinking combined with visionary insights.
My work is to create change and growth through brand development. The basics are to listen, think, talk, and make—a strategic mindset with a tactical drive. With that, I change the perception of what is possible and create actions out of ideas, working at the intersection between brand, technology, organization, and business, connecting the dots between now and tomorrow.
With a keen eye for human behaviors and a focus on the why at every step, I help brands and the people within them transform into new shapes.
I am based in Sweden and have 20+ years of experience in communication, marketing, and brand development. My strengths are digital marketing, brand design, distilling cross-functional strategy work to marketing, and leadership and people skills.
FOCUS
Digital Marketing & Communication, Brand & Design, Culture & Change, Product & Service Design
CLIENTS
Lab Gruppen, Music Tribe, SAS, Volvo Cars, Sigma, Volvo Trucks, Stena Recycling, Göteborgs Energi, Volvo AB, Västtrafik, Elektron Music Machines, Essity, SCA, BillerudKorsnäs
LIFE
To create is a must. Music is key. Family is the core.
FOUNDER
Ovanbeck Recordings is an independent music company. We started 2002 as a platform to create, play, and produce music. Our taste in music is eclectic, primarily electronic. We have also been selling music online since 2003 and were one of the first independent companies in Sweden to gain an iTunes contract back in 2006. 2008, we did our first live-stream online concert using beta Bambuser technology. Ovanbeck Recordings distributes to over 60+ music services globally.
Le Truc is an arts & crafts shop that sells bespoke and renovated furniture.