The basics of my work is to listen, think, talk and create. With that I try to change the perception of what is possible, for me and for others. Most often I work in the intersection between brand, technology, organisation and business helping connect the dots between now and tomorrow. With a keen eye for human behaviours and with focus on the why in every part on the way forward I help organisations transform into new shapes.


SAS, Volvo Cars, Sigma, Volvo Trucks, Stena Recycling, Göteborgs Energi, Volvo AB, Västtrafik, Elektron Music Machines, Essity, SCA, BillerudKorsnäs


A middle aged father from Sweden.


Ovanbeck Records is an independent music company. We started out in 2002 as a platform to create, play and produce music. We have a eclectic mostly electronic taste in music.

Le Truc is an arts & craft shop that sells bespoken and renovated furnitures.

Weekly Noise is a site for makers of fine samples for pleasure.


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