My work is to create change. The basics are to listen, think, talk and create. With that, I try to change the perception of what is possible, for others and for myself. Most often I work in the intersection between brand, technology, organization and business connecting the dots between now and tomorrow. With a keen eye for human behaviors and with focus on the why in every part on the way forward I help organizations, and the people within, transform into new shapes.


SAS, Volvo Cars, Sigma, Volvo Trucks, Stena Recycling, Göteborgs Energi, Volvo AB, Västtrafik, Elektron Music Machines, Essity, SCA, BillerudKorsnäs


A middle-aged father from Sweden.


Ovanbeck Records is an independent music company. We started out in 2002 as a platform to create, play and produce music. We have an eclectic mostly electronic taste in music.

Le Truc is an arts & craft shop that sells bespoke and renovated furniture.

Weekly Noise is a site for makers of fine samples for pleasure.


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