The logo for Ovanbeck has change many time and almost always with not much of a graphic profile behind it. This time around it is better but time is still short so some corners was cut. But that is the fun working with independent labels and doing it just because you love it.

When we began to talk about a new logo for Ovanbeck Records there was a couple things on the wish list. The first thing we wanted in the logo was that it should look good on the record sleeve, banner and adverts. Ovanbeck releases many different artist, often on a minimal budget for pr and distribution, so the logo needed to look good on lots of different graphics and media.

The second thing was that we wanted to illustrate that Ovanbeck produce and distribute, often for free, great music. Ovanbeck is more of a radio station then a classic record label. It has it’s podcast, live radio shows and live video concert. Ovanbeck wants to give music to all ears.

The end result, after many sketches and versions, can you see above. Inspired by the classic brands of the 60′s I created a logo that has the feeling of broadcasting but the ease of a stamp. From this we will go on with the profile work. And hopefully will we never ever really finish.